Efecto de la similitud con el protagonista de narraciones contra el racismo en las actitudes hacia la inmigración. El rol mediador de la identificación con el protagonista

  1. Igartua, Juan-José
  2. Guerrero-Martín, Iñigo
  3. Cachón-Ramón, Diego
  4. Rodríguez-de-Dios, Isabel
Journal:
Disertaciones: Anuario electrónico de estudios en Comunicación Social

ISSN: 1856-9536

Year of publication: 2018

Issue Title: (Ene-Jun) Estudios de audiencias y recepción: audiencias minoritarias y nuevas mediaciones

Volume: 11

Issue: 1

Pages: 56-75

Type: Article

DOI: 10.12804/REVISTAS.UROSARIO.EDU.CO/DISERTACIONES/A.5272 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Disertaciones: Anuario electrónico de estudios en Comunicación Social

Sustainable development goals

Abstract

O principal objetivo da presente pesquisa foi gerar novo conhecimento em torno aos processos de persuasão narrativa e a sua aplicação para reduzir o prejuízo para imigrantes altamente estigmatizados. Analisou-se o efeito da similitude entre o protagonista de uma narração desenhada para reduzir o prejuízo e a audiência da mensagem, n identificação com o protagonista e nas atitudes para a imigração. Para isto, levou-se a cabo uma pesquisa experimental na que participaram 90 estudantes de universidade. Como estímulos experimentais se utilizaram narrações cortas escritas em primeira pessoa que relatavam a experiência migratória de um imigrante estigmatizado. Os participantes foram assignados aleatoriamente a duas condições experimentais, desenhadas em função de como aparecia caracterizado o protagonista da narração. Os resultados mostraram que a similitude influía positivamente na identificação com o protagonista o que se associava, à sua vez, a atitudes mais favoráveis para a imigração. A pesquisa realizada abre uma linha de estudo sobre os fatores vinculados com a construção das personagens e das mensagens narrativas, e a sua incidência em processos de recepção (identificação, conquista narrativa), e indiretamente, em variáveis vinculadas com a mudança social e a promoção da tolerância.

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Data source: Dialnet