ANTICIPA-UCM. Hacia una gestión eficaz de la infodemia sobre la COVID-19

  1. Martínez Solana, María Yolanda 1
  2. Martín García, Teresa 2
  1. 1 Universidad Complutense de Madrid
    info
    Universidad Complutense de Madrid

    Madrid, España

    ROR https://ror.org/02p0gd045

    Geographic location of the organization Universidad Complutense de Madrid
  2. 2 Universidad de Salamanca
    info
    Universidad de Salamanca

    Salamanca, España

    ROR https://ror.org/02f40zc51

    Geographic location of the organization Universidad de Salamanca
Journal:
epsir: European Public & Social Innovation Review

ISSN: 2529-9824

Year of publication: 2025

Issue Title: Comunicación

Issue: 10

Type: Article

DOI: 10.31637/EPSIR-2025-1188 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: epsir: European Public & Social Innovation Review

Abstract

Introduction: This communication presents the main lines of work in communication of the interdisciplinary project ANTICIPA-UCM (Anticipation and Prevention of COVID-19 in the Community of Madrid). The objective is to offer society an institutional information source that guarantees reliable contents based on its own research.  The project has disseminated the real state of the evolution of the pandemic in Spain. Methodology: The evolution of COVID-19 incidence was monitored during 2021, 2022 and 2023. Periodically, the media were informed of news aspects arising from research carried out by the project's researchers. To this end, the evolution of media interest from 2021 to 2023 was analyzed. Results: An increase in news interest was observed and it was verified that in Spain the recommendations made by the WHO in the management of infodemia on COVID-19 to combat false information have been complied with. Discussions: The project's communication strategy has demonstrated the effectiveness of managing content on the pandemic in a specialized way, reducing the overabundance of information or hoaxes. Conclusions: The results of this project show that the actions have served to effectively manage infodemia.

View funding

Funding information

Funders

Bibliographic References

  • Bermejo-Berros, J. (2021). The critical dialogical method in Educommunication to develop narrative thinking. Comunicar, 67, 111-121. https://doi.org/10.3916/C67-2021-09 DOI: https://doi.org/10.3916/C67-2021-09
  • Bromme, R. y Goldman, S. R. (2014). The public's bounded understanding of science. Educational Psychologist, 49(2), 59-69. https://doi.org/10.1080/00461520.2014.921572 DOI: https://doi.org/10.1080/00461520.2014.921572
  • Cinelli, M., Quattrociocchi, W., Galeazzi, A., Valensise, C. M., Brugnoli, E., Schmidt, A. L. y Scala, A. (2020). The COVID-19 social media infodemic. Scientific Reports, 10(1), 16598. https://doi.org/10.1038/s41598-020-73510-5 DOI: https://doi.org/10.1038/s41598-020-73510-5
  • Fajardo, C. y Rivas, R. (2020). La acción de la UE en España ante la “infodemia” de desinformación por el COVID-19. Revista de Estilos de Aprendizaje, 13(26), 19-32. https://doi.org/10.55777/rea.v13i26.2153 DOI: https://doi.org/10.55777/rea.v13i26.2153
  • Fiore, S. M. (2008). Interdisciplinarity as teamwork: How the science of teams can inform team science. Small Group Research, 39(3), 251-277. https://doi.org/10.1177/1046496408317797 DOI: https://doi.org/10.1177/1046496408317797
  • Glanz, K., Rimer, B. K. y Viswanath, K. (Eds.). (2008). Health behavior and health education: Theory, research, and practice (4th ed.). Jossey-Bass.
  • Glik, D. C. (2007). Risk Communication for Public Health Emergencies. Annual Review of Public Health, 28, 33-54. https://doi.org/10.1146/annurev.publhealth.28.021406.144123 DOI: https://doi.org/10.1146/annurev.publhealth.28.021406.144123
  • Hall, K. L., Vogel, A. L., Stipelman, B. A., Stokols, D., Morgan, G. y Gehlert, S. (2012). A four-phase model of transdisciplinary team-based research: Goals, team processes, and strategies. Translational Behavioral Medicine, 2(4), 415-430. https://doi.org/10.1007/s13142-012-0167-y DOI: https://doi.org/10.1007/s13142-012-0167-y
  • Klein, J. T. (1990). Interdisciplinarity: History, theory, and practice. Wayne State University Press.
  • McCombs, M. E. y Shaw, D. L. (1972). The Agenda-Setting Function of Mass Media. Public Opinion Quarterly, 36(2), 176-187. https://doi.org/10.1086/267990 DOI: https://doi.org/10.1086/267990
  • Noar, S. M. (2006). A 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here? Journal of Health Communication, 11(1), 21-42. https://doi.org/10.1080/10810730500461059 DOI: https://doi.org/10.1080/10810730500461059
  • Organización Mundial de la Salud. (2020). Managing the COVID-19 infodemic: Promoting healthy behaviors and mitigating the harm from misinformation and disinformation. Word Health Organization. bit.ly/3XQKqez
  • Pennycook, G. y Rand, D. G. (2021). The Implied Truth Effect: Attaching Warnings to a Subset of Fake News Stories Increases Perceived Accuracy of Stories Without Warnings. Management Science, 67(11), 6511-6529. https://doi.org/10.1287/mnsc.2020.3478 DOI: https://doi.org/10.1287/mnsc.2019.3478
  • Rhoten, D. y Pfirman, S. (2007). Women in interdisciplinary science: Exploring preferences and consequences. Research Policy, 36(1), 56-75. https://doi.org/10.1016/j.respol.2006.08.001 DOI: https://doi.org/10.1016/j.respol.2006.08.001
  • Rothschild, N. y Fischer, S. (2020). How to Combat the COVID-19 Infodemic: Lessons from 12 Digital Health Experts. Journal of Medical Internet Research, 22(7), e20527. https://doi.org/10.2196/20527
  • Smith, J. A. y Taylor, L. B. (2019). The Role of Specialized Information in Scientific Research. Journal of Advanced Studies, 34(2), 123-135.
  • https://doi.org/10.1016/0167-9236(94)00041-2 DOI: https://doi.org/10.1016/0167-9236(94)00041-2
  • UNESCO (2023). El pensamiento crítico y la interdisciplinariedad son esenciales para preparar a los alumnos para el cambio climático. Unesco. bit.ly/4bu33by
  • Wuchty, S., Jones, B. F. y Uzzi, B. (2007). The increasing dominance of teams in production of knowledge. Science, 316(5827), 1036-1039. https://doi.org/10.1126/science.1136099 DOI: https://doi.org/10.1126/science.1136099
Data source: Dialnet