Publicaciones (129) Publicaciones de Óscar González Benito

2024

  1. Applying the triple coherence line to in-store marketing plans to increase private label market share

    Journal of Retailing and Consumer Services, Vol. 77

  2. Dual Branding by National Brand Manufacturers: Drivers and Outcomes

    Journal of Marketing, Vol. 88, Núm. 3, pp. 69-87

2023

  1. A new perspective of BDA and information quality from final users of information: A multiple study approach

    International Journal of Information Management, Vol. 73

  2. Achieving useful data analytics for marketing: Discrepancies in information quality for producers and users of information

    Business Research Quarterly, Vol. 26, Núm. 3, pp. 196-215

  3. Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement

    Journal of Research in Interactive Marketing, Vol. 17, Núm. 3, pp. 337-352

2022

  1. Antecedents of tourist trip planning autonomy: The moderating effects of a global economic crisis

    Tourism Economics, Vol. 28, Núm. 5, pp. 1153-1173

  2. Digitalización y desarrollo sostenible de la pyme en España: Informe Pyme 2022

    Consejo General de Economistas de España

2021

  1. Which Products are More Responsive to In-Store Displays: Utilitarian or Hedonic?

    Journal of Retailing, Vol. 97, Núm. 3, pp. 477-491

2020

  1. Be Social! The Impact of Self-Presentation on Peer-to-Peer Accommodation Revenue

    Journal of Travel Research, Vol. 59, Núm. 7, pp. 1268-1281

  2. Competitive implications of quality assurance processes in higher education. The case of higher education in engineering in France

    Economic Research-Ekonomska Istrazivanja , Vol. 33, Núm. 1, pp. 2825-2843

  3. The More the Merrier? Understanding How Travel Frequency Shapes Willingness to Pay

    Cornell Hospitality Quarterly, Vol. 61, Núm. 4, pp. 401-415

  4. ¿Qué factores determinan el éxito de un proyecto de analítica de datos?

    Investigación y marketing, Núm. 146, pp. 6-9

2019

  1. Antecedents of tourist trip-planning autonomy: the moderating effects of a global economic crisis

    9th Advances in Hospitality and Tourism Marketing and Management Conference : Conference Proceedings : 09-12 July 2019, University of Portsmouth, United Kingdom

  2. Capital de marca: pilares, medición y efectos sobre el consumidor y la empresa

    Economía industrial, Núm. 414, pp. 13-22

  3. Effects on the “self-organization- satisfaction” relationship of changes in the economic context

    Asia Pacific Journal of Tourism Research, Vol. 24, Núm. 7, pp. 658-668

2018

  1. Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 97-98

  2. Autonomy in trip planning and overall satisfaction

    Journal of Travel and Tourism Marketing, Vol. 35, Núm. 2, pp. 119-129

2017

  1. Assessments of the quality of organic versus conventional products, by category and cognitive style

    Food Quality and Preference, Vol. 62, pp. 31-37

  2. Attitudes vs. purchase behaviors as experienced dissonance: The roles of knowledge and consumer orientations in organic market

    Frontiers in Psychology, Vol. 8, Núm. FEB

  3. CRM technology: Implementation project and consulting services as determinants of success

    International Journal of Information Technology and Decision Making, Vol. 16, Núm. 2, pp. 421-441