Publicaciones (32) Publicaciones de Rosa María Hernández Maestro

2023

  1. Corporate sustainability transitions: Are there differences between what companies say and do and what ESG ratings say companies do?

    Journal of Cleaner Production, Vol. 414

2022

  1. Antecedents of tourist trip planning autonomy: The moderating effects of a global economic crisis

    Tourism Economics, Vol. 28, Núm. 5, pp. 1153-1173

  2. Effects of Market Intelligence Generation, Online Reviews, and Management Response on the Business Performance of Rural Accommodation Establishments in France

    Advances in Science, Technology and Innovation

2021

  1. The influence of website quality and star rating signals on booking intention: analyzing the moderating effect of variety seeking

    Spanish journal of marketing-ESIC, Vol. 25, Núm. 1, pp. 3-28

2020

  1. Management response to eWOM in rural lodging establishments

    Spanish journal of marketing-ESIC, Vol. 24, Núm. 2, pp. 263-278

2019

  1. Antecedents of tourist trip-planning autonomy: the moderating effects of a global economic crisis

    9th Advances in Hospitality and Tourism Marketing and Management Conference : Conference Proceedings : 09-12 July 2019, University of Portsmouth, United Kingdom

  2. Effects on the “self-organization- satisfaction” relationship of changes in the economic context

    Asia Pacific Journal of Tourism Research, Vol. 24, Núm. 7, pp. 658-668

2018

  1. Autonomy in trip planning and overall satisfaction

    Journal of Travel and Tourism Marketing, Vol. 35, Núm. 2, pp. 119-129

  2. Ejercicios de marketing: herramientas eficaces para la toma de decisiones

    Escuela Superior de Gestión Comercial y Marketing, ESIC

  3. How does interpersonal justice affect outside directors’ governance behavior? A cross-cultural comparison

    Review of Managerial Science, Vol. 12, Núm. 3, pp. 683-709

2017

  1. Service Quality Perceptions, Online Visibility, and Business Performance in Rural Lodging Establishments

    Journal of Travel Research, Vol. 56, Núm. 2, pp. 250-262

2015

  1. Comportamiento autónomo del turista en la organización del viaje y satisfacción

    XXVII Congreso de Marketing AEMARK 2015 : Pamplona, 9-11 de septiembre de 2015

2014

  1. Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishments

    Tourism Management, Vol. 45, pp. 115-123

  2. Rural Lodging Establishments as Drivers of Rural Development

    Journal of Travel Research, Vol. 53, Núm. 1, pp. 83-95

2012

  1. Ejercicios prácticos de marketing

    Ratio Legis Librería Jurídica

  2. QUALITY AND BUYING PROCESS IN RURAL TOURISM IN SPAIN

    Environmental Research Summaries: Volume 2 (Nova Science Publisher Inc.), pp. 219

2011

  1. Objective quality and business performance in service environments: Moderating effects of entrepreneurs' knowledge and involvement

    Service Industries Journal, Vol. 31, Núm. 14, pp. 2321-2354

  2. Quality and buying process in rural tourism in Spain

    Ecotourism: Management, Development and Impact (Nova Science Publishers, Inc.), pp. 261-264

  3. The influence of entrepreneurial talent and website type on business performance by rural tourism establishments in Spain

    International Journal of Tourism Research, Vol. 13, Núm. 1, pp. 17-31

2010

  1. La calidad percibida en el turismo rural

    Estudios de turismo rural y cooperación entre Castilla y León y Portugal (Ediciones Universidad de Salamanca), pp. 141-156