Publicaciones en las que colabora con Rebeca Cordero Gutiérrez (8)

2024

  1. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Management Decision, Vol. 62, Núm. 2, pp. 532-548

2020

  1. Social media advertising efficiency on higher education programs

    Spanish journal of marketing-ESIC, Vol. 24, Núm. 2, pp. 247-262

2019

  1. Leveraging knowledge management to promote higher education programs using paid social media

    Communications in Computer and Information Science

  2. Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom

    Communications in Computer and Information Science

2018

  1. Kahoot, win the learning race

    ACM International Conference Proceeding Series

  2. Like it or die: Using social networks to improve collaborative learning in higher education

    ACM International Conference Proceeding Series

  3. Retweet or like? That is the question

    Online Information Review, Vol. 42, Núm. 5, pp. 562-578

2016

  1. Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter

    Computers in Human Behavior, Vol. 64, pp. 575-583