Thesis

  1. Study of strategies of merchandising, promotion and private label in retail 2014

    Universidad de Salamanca

Supervised Theses (2)

  1. Sensory stimuli to influence customer engagement in digital contexts 2022

    Universidad de Salamanca

    Evelyn Sophía Valenzuela Gálvez

  2. Private label supplier disclosureimplications for manufacturers, retailers and consumers 2020

    Universidad de Salamanca

    Samanta Pérez Santamaría