Publicaciones en las que colabora con José María Labeaga Azcona (6)

2022

  1. Why do SMEs switch suppliers?

    Journal of Business and Industrial Marketing, Vol. 37, Núm. 7, pp. 1463-1474

2019

  1. Impact of SMEs strategy on loyalty: the hairdresser case

    Spanish journal of marketing-ESIC, Vol. 23, Núm. 2, pp. 273-293

2010

  1. The double jeopardy loyalty effect using discrete choice models

    International Journal of Market Research, Vol. 52, Núm. 5

2007

  1. A Proposal to Distinguish State Dependence and Unobserved Heterogeneity in Binary Brand Choice Models

    Documentos de trabajo ( FEDEA )

  2. Behavioural loyalty towards store brands

    Journal of Retailing and Consumer Services, Vol. 14, Núm. 5, pp. 347-356

  3. Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models

    Documentos de trabajo ( FEDEA )