Publicaciones en colaboración con investigadores/as de Universidad de Castilla-La Mancha (4)

2010

  1. Retail pricing decisions and product category competitive structure

    Decision Support Systems, Vol. 49, Núm. 1, pp. 110-119

2008

  1. Latent segmentation using store-level scanner data

    Journal of Product and Brand Management, Vol. 17, Núm. 1, pp. 37-47