Influence of abilities for searching commercial information online on e-shoppingWhen inequality affects business
- Stefano De Marco 1
- Jose Manuel Robles 1
- Mirko Antino 13
- Ernesto Ganuza Fernandez 2
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1
Universidad Complutense de Madrid
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2
Consejo Superior de Investigaciones Científicas
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3
Instituto Universitário de Lisboa
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ISSN: 1988-7116
Year of publication: 2016
Volume: 10
Issue: 3
Pages: 136-152
Type: Article
More publications in: GCG: revista de globalización, competitividad y gobernabilidad
Sustainable development goals
Abstract
De acordo com a tecnologia Modelo de aceitação (TAM), este artigo examina como as habilidades de pesquisa e verificação de informações de negócios on-line afetam a adoção de hábitos de compra através da Internet. Em segundo lugar, nós estudamos como essas habilidades são positivamente influenciados pela capacidade de pesquisar, em, conteúdo geral Internet. Finalmente, refletimos sobre as implicações da desigualdade digitais, ou seja, a distribuição desigual dos usos benéficos da Internet entre a população, tais como notícias, pode ter sobre o comércio electrónico.
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