Influence of abilities for searching commercial information online on e-shoppingWhen inequality affects business

  1. Stefano De Marco 1
  2. Jose Manuel Robles 1
  3. Mirko Antino 13
  4. Ernesto Ganuza Fernandez 2
  1. 1 Universidad Complutense de Madrid
    info

    Universidad Complutense de Madrid

    Madrid, España

    ROR 02p0gd045

  2. 2 Consejo Superior de Investigaciones Científicas
    info

    Consejo Superior de Investigaciones Científicas

    Madrid, España

    ROR https://ror.org/02gfc7t72

  3. 3 Instituto Universitário de Lisboa
    info

    Instituto Universitário de Lisboa

    Lisboa, Portugal

    ROR https://ror.org/014837179

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Revista:
GCG: revista de globalización, competitividad y gobernabilidad

ISSN: 1988-7116

Año de publicación: 2016

Volumen: 10

Número: 3

Páginas: 136-152

Tipo: Artículo

DOI: 10.3232/GCG.2016.V10.N3.05 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: GCG: revista de globalización, competitividad y gobernabilidad

Resumen

De acuerdo con el Modelo de Aceptación de las Tecnología (TAM), en este artículo se estudia cómo las habilidades para la búsqueda y verificación de la información comercial on-line afectan a la adopción de hábitos de compra a través de Internet. En segundo lugar, se estudia cómo este tipo de habilidades están positivamente influidas por la capacidad para buscar, en general, contenidos en Internet. Por último, reflexionamos sobre las implicaciones que la desigualdad digital, es decir, la distribución desigual de los usos beneficiosos de Internet entre la población, como por ejemplo los informativos, pueden tener sobre el comercio electrónico.

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Fuente de los datos: Dialnet