Implicaciones de la utilización de sistemas BSC (Balanced Scorecard) en los procesos de innovación de productouna aplicación estratégica

Abstract

The Balanced Scorecard (BSC) approach, establishes the conceptual basis for obtaining a full integration of a Performance Measurement System (PMS) into the new Product Development Process. However, the adaptation of the BSC to a product innovation process is complex and hard to implement. Previous attempts to put into practice the multidimensional conception of performance and to develop appropriate and available indicators have run into difficulty since they have considered incomplete information or have eluded critical information relating to the decision-making process. In this respect, this paper proposes an adaptation of the BSC to the innovation process. This objective involves translating the usual performance dimensions into operative indicators as well as proposing new performance dimensions and indicators overlooked in previous research. In short, the proposal attempts to build a system that allows us to: (1) measure quality and performance throughout the NPD process and (2) detect those factors that condition the final and sustainable success of product innovation