Latent segmentation using store-level scanner data
- González-Benito, Ó.
- Martínez-Ruiz, M.P.
- Mollá-Descals, A.
ISSN: 1061-0421
Année de publication: 2008
Volumen: 17
Número: 1
Pages: 37-47
Type: Article
Revue:
Journal of Product and Brand Management