La imagen de Zamora en la prensa nacionalanálisis cuantitativo de las noticias

Abstract

The present investigation tries to analyze the reflection that the province of Zamora has in the national press. For his analysis one is going to work with one of the methodological tools most used in the social sciences to quantify, to measure and to extract conclusions: the analysis of content. The investigation, which results appear in this offer, tries to know what information is highlighted in the national press of Zamora. This one would be the principal aim of this investigation. The second aim of this study, linked with the first one, is related to the positioning of this information. It is a question of analyzing the technical characteristics of the information: what page it occupies, if it is a news of front page, if photo has, if the information is commented in the editorials, if it is signed, if primary sources have been in use or not, etc. A last aim would be analyze the one who or those who are the protagonists of the news, which will indicate us those who are the most relevant persons of Zamora. With the results of this investigation, in addition, it is possible to offer him a guideline of behavior for the offices of communication of the different institutions in order to improve his efficiency at the moment of spreading the different activities and information. Hereby it might maximize the diffusion of the province of Zamora in the national press.