Comunicación para la salud y sidala aproximación educación-entretenimiento
ISSN: 1134-3478
Year of publication: 2006
Issue Title: Comunicación para la salud
Issue: 26
Pages: 35-42
Type: Article
More publications in: Comunicar: Revista Científica de Comunicación y Educación
Abstract
This paper reviews the current state of the impact of entertainment-education contributions for AIDS prevention. Traditional information campaigns are being replaced by interventions based on narrative formats which merge entertainment with an educational content. The success of such interventions depends on the ability of the narrative formats to stimulate parasocial interaction and emotional involvement. It is also stated that one of the key factors to success is to promote discussion.