Implicaciones de los Distintivos de Calidadanálisis en el Contexto del Turismo Rural Español
ISSN: 1645-9261
Ano de publicación: 2009
Número: 12
Páxinas: 113-126
Tipo: Artigo
Outras publicacións en: Revista Turismo & Desenvolvimento
Resumo
Firms searching for quality are involved in a dynamic context in which different quality standards, certifications and quality distinctions are developing. This work analyzes if having a quality distinction in rural tourism implies positive effects regarding the client's perceived quality, the client's satisfaction and business results. The empirical results lightly support that better results are obtained by rural lodging establishments that have a quality distinction. In particular, significant differences were found concerning the client's perceptions of the tangible elements, and the perceived price, but not regarding the real price or the rest of the variables.