Stakeholders o cómo aplicar la teoría de los grupos de interés en las bibliotecas públicas

  1. Ríos Hilario, Ana Belén
  2. Romeira de Sousa Guerreiro, João Luis
Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Ano de publicación: 2015

Título do exemplar: Marketing de información

Volume: 24

Número: 1

Páxinas: 71-76

Tipo: Artigo

DOI: 10.3145/EPI.2015.ENE.09 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: El profesional de la información

Resumo

Stakeholder theory is directly related to disciplines such as marketing and to trends such as citizen participation, both vital to the current situation of the public libraries of the XXI century. Our aim has been to define a relationship model showing the leading stakeholders for these institutions. Having established the theoretical framework, the stakeholder concept is defined and its applicability to the library environment is described. Afterwards the three phases that constitute the model are detailed: identification, prioritization and relationship with stakeholders. Finally, a series of practical examples is presented. The conclusion is that stakeholder models must be based on scientific research, and must adapt and apply interest group techniques and principles that truly build relationships between stakeholders and the library.

Referencias bibliográficas

  • AccountAbility (2006). El compromiso con los stakeholders: Manual para la práctica de las relaciones con los grupos de interés. Stakeholder Research Associates / Instituto Nóos. http://www.accountability.org/images/content/2/0/204.pdf http://www.accountability.org.uk
  • Belio-Galindo, José-Luis; Sainz-Andrés, Ana (2007). Conozca el nuevo marketing: el valor de la información. Madrid: Especial directivos. ISBN: 974 84 935902 1 5
  • Bellingham Public Library (2012). Stakeholder retreat, April 17. http://www.bellinghampubliclibrary.org/News/images/StakeholdersRetreatSummary.pdf
  • Bellingham Public Library (2013). Connecting our community with each other and the world: read, learn, meet, discover: Strategic plan 2013-2017. http://www.bellinghampubliclibrary.org/about/strategicplan2013-2017.pdf
  • Conamaj. ¿Qué es participación ciudadana? http://www.conamaj.go.cr/index.php/proyectos/participacion/14-ppc/48-definicion
  • Freeman, Edward (1984). Strategic management: a stakeholder approach. Boston: Pitman. ISBN: 0273019139
  • González-Fernández-Villavicencio, Nieves (2012). "Servicios de referencia en bibliotecas universitarias: tendencias y plan de marketing". El profesional de la información, v. 21, n. 6, noviembre-diciembre, pp. 567-576. http://dx.doi.org/10.3145/epi.2012.nov.03
  • Granda-Revilla, Germán; Trujillo-Fernández, Ricardo (2011). "La gestión de los grupos de interés (stakeholders) en la estrategia de las organizaciones". Economía industrial, n. 381, pp. 71-76. http://www.minetur.gob.es/Publicaciones/Publicacionesperiodicas/EconomiaIndustrial/RevistaEconomiaIndustrial/381/Germ%C3%A1n%20Granda%20Revilla.pdf
  • Toronto Public Library (2012). Read, learn, create, deliver: Strategic plan 2012-2015. http://www.torontopubliclibrary.ca/content/about-the-library/strategic-plan/pdfs/read-learn-create-deliver-strat-plan-2012-2015.pdf
  • Washington Public Library (2013). Plan of services 2013-2016. http://www.washington.lib.ia.us/library-information/lrp2
  • Wicks, Andrew; Gilbert, Daniel; Freeman, Edward (1994). "A feminist reinterpretation of the stakeholders concept". Business ethics quarterly, v. 4, n. 4, pp. 475-497. http://dx.doi.org/10.2307/3857345
Fonte de datos: Dialnet