Formatos narrativos para la prevención del embarazo. Efecto de la modalidad narrativa en las actitudes de prevención

  1. Catalina González-Cabrera 1
  2. Juan-José Igartua 2
  1. 1 Universidad del Azuay (Ecuador)
  2. 2 Universidad de Salamanca (España)
Revista:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Año de publicación: 2018

Número: 73

Páginas: 1444-1468

Tipo: Artículo

DOI: 10.4185/RLCS-2018-1316 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista Latina de Comunicación Social

Resumen

Introducción: Se analiza el efecto en las actitudes, conocimientos, percepciones e intención de conducta de la persuasión narrativa y del nivel de alfabetización mediática en un video creado para prevenir el embarazo adolescente. Método: Las participantes del experimento (N = 220) cumplimentaron un cuestionario pre-test que medía la habilidad crítica para percibir el contenido sexualizado de los medios y las variables dependientes. Un mes después las adolescentes fueron distribuidas aleatoriamente a dos condiciones experimentales: la mitad vio un video narrativo en formato testimonial y la otra mitad un vídeo narrativo en formato dialógico. Luego rellenaron el cuestionario post-test. Resultados: Se observó́ que el nivel de alfabetización mediática moderaba los efectos indirectos del vídeo narrativo testimonial en la percepción de riesgo de vivir situaciones negativas en un embarazo adolescente. Conclusiones: Se discuten los resultados como un avance en el conocimiento de los procesos de la persuasión narrativa en salud.

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