Identificación de factores externos que predicen el estado de los sitios web municipalesuna aproximación regional al caso de España

Abstract

Municipal websites are, nowadays, indispensable vehicles for the establishment of a fluid communication between municipalities and citizens. In addition to the provision of administrative services, aspects such as current political affairs, cultural agenda or tourist attractions are elements that every official site must include among its contents. From this approach, the objective of this paper is to identify a set of external factors that, to a greater or lesser extent, predict the status of municipal websites. Although the focus of the content analysis was oriented to the evaluation of the Spanish town councils sites (evaluated both in content and design), the strategy followed here consisted of the grouping of municipalities according to the Autonomous Communities in which national territory is divided. This procedure allowed crossing data derived from different indexes, created from the computation of variables of the codebook, with macro-statistics like GDP per capita, income generated by the tourist activity or issues related to the information society of each region.