“Si te engancha, compártela en redes sociales”. Efectos conjuntos de la similitud con el protagonista y el contacto imaginado en la intención de compartir una narración corta a favor de la inmigración

  1. Juan-José Igartua 1
  2. Magdalena Wojcieszak 2
  3. Diego Cachón-Ramón 1
  4. Iñigo Guerrero-Martín 1
  1. 1 Universidad de Salamanca (España)
  2. 2 University of California, Davis (Estados Unidos)
Revista:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Ano de publicación: 2017

Número: 72

Páxinas: 1085-1106

Tipo: Artigo

DOI: 10.4185/RLCS-2017-1209 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Outras publicacións en: Revista Latina de Comunicación Social

Resumo

Introduction: This paper analyzes the effect of imagined contact and similarity with the protagonist of a written first-person short-narrative whose goal was the improvement of the attitudes towards stigmatized immigrants. Method: The participants of the experiment (N =400) received imagined intergroup contact instructions (versus control instructions) immediately before reading a first-person narrative describing the experiences of a Moroccan immigrant with high or low similarity with the audience. After reading the narrative, participants filled out a questionnaire with the dependent variables. Results: It was observed that the optimal reception condition, induced a greater identification and transportation than the control condition, which in turn provoked a greater intention to share the message through social networks. Conclusions: Results are discussed in the context of the research on narrative persuasion and on reduction prejudice.

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Información de financiamento

Este artículo es producto del proyecto de investigación titulado “Herramientas narrativas para reducir el prejuicio. Efectos de la similitud, el contacto imaginado, la empatía y la voz narrativa” (Narrative tools to reduce prejudice. Effects of similarity, imagined contact, empathy and narrative voice), con referencia nº CSO2015-67611-P, financiado por Programa Estatal de Fomento de la Investigación Científica y Técnica de Excelencia del Ministerio de Economía y Competitividad.

Financiadores

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