Barreras a la Educación Universitaria on-linehacia una mejor comprensión desde una óptica del marketing
- Justel, Ana 1
- Martos Partal, Mercedes
- Lado Cousté, Nora 2
- 1 Departamento de Matemáticas – Universidad Autónoma de Madrid
- 2 Departamento de Economía de la Empresa – Universidad Carlos III de Madrid
ISSN: 1812-0970
Ano de publicación: 2004
Volume: 1
Número: 2
Páxinas: 29-42
Tipo: Artigo
Outras publicacións en: Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing
Resumo
This study applies a maketing approach to the study of a new learning method based on the Internet use and the development of on-line courses. The study is focused on the student's motivations, perceived advantages and disadvantages of internet-based learning by analysing those factors inducing the choice of attend on-line programs, and those other factors that discourage students from following this kind of programs. Moreover, this paper investigates the perceptions about the comparative efficacy of on-line versus off-line master programs, examining differences by population sectors. Given the research objetives, the data were collected from a random selected sample using a representative panel of Spanish internet users.