Geographic price discrimination as a retail strategy: Role of the geodemographic market profile

  1. González-Benito, Ó.
  2. González-Benito, J.
Journal:
International Journal of Market Research

ISSN: 1470-7853

Year of publication: 2004

Volume: 46

Issue: 4

Pages: 443-464

Type: Article

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Data source: Scopus