Multi-unit versus single-unit franchising: Assessing why franchisors use different ownership strategies
- Gómez, R.S.
- González, I.S.
- Vázquez, L.
ISSN: 0264-2069, 1743-9507
Year of publication: 2010
Volume: 30
Issue: 3
Pages: 463-476
Type: Article
Journal:
Service Industries Journal