The power of a package: Product claims drive purchase decisions

  1. Couste, N.L.
  2. Martos-Partal, M.
  3. Martinez-Ros, E.
Aldizkaria:
Journal of Advertising Research

ISSN: 0021-8499 1740-1909

Argitalpen urtea: 2012

Alea: 52

Zenbakia: 3

Mota: Artikulua