Innovation and the market share of private labels

  1. Martos-Partal, M.
Journal:
Journal of Marketing Management

ISSN: 0267-257X,  1472-1376

Year of publication: 2012

Volume: 28

Issue: 5-6

Pages: 695-715

Type: Article

DOI: 10.1080/0267257X.2010.517712 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus