Managing in-store stimuli for different private label tiers

  1. Garrido-Morgado, Á.
  2. González-Benito, Ó.
  3. Martos-Partal, M.
Book:
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

ISBN: 9781522502203

Year of publication: 2016

Pages: 225-243

Type: Book chapter

DOI: 10.4018/978-1-5225-0220-3.CH010 GOOGLE SCHOLAR
Data source: Scopus