The influence the image of the product shown on food packaging labels has on product perception during tasting: Effects and gender differences

  1. Lidón, I.
  2. Rebollar, R.
  3. Gil-Pérez, I.
  4. Martín, J.
  5. Vicente-Villardón, J.L.
Journal:
Packaging Technology and Science

ISSN: 1099-1522 0894-3214

Year of publication: 2018

Volume: 31

Issue: 10

Pages: 689-697

Type: Article

DOI: 10.1002/PTS.2407 GOOGLE SCHOLAR