Identifying a private-label supplier on national brand

  1. Pérez-Santamaría, S.
  2. Martos-Partal, M.
  3. Garrido-Morgado, Á.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2019

Volume: 28

Issue: 3

Pages: 432-443

Type: Article

DOI: 10.1108/JPBM-06-2018-1908 GOOGLE SCHOLAR
Data source: Scopus