The Joint Effects of Imagined Contact and Similarity with the Protagonist of Testimonial Messages Through Identification and Transportation

  1. Juan-José Igartua
  2. Magdalena Wojcieszak
  3. Nuri Kim
Journal:
Cuadernos.Info

ISSN: 0719-3661

Year of publication: 2019

Issue: 45

Pages: 23-40

Type: Article

More publications in: Cuadernos.Info

Sustainable development goals

Abstract

Mediante dos experimentos realizados en España y Países Bajos se contrastaron los efectos conjuntos del contacto imaginado y la similitud con el protagonista de mensajes narrativos en las actitudes e intención de conducta hacia inmigrantes estigmatizados. Avanzamos el concepto condición de recepción óptima: imaginar una interacción positiva con un inmigrante antes de leer un mensaje testimonial de un inmigrante que se presenta como similar a la audiencia. La condición de recepción óptima indujo mayor identificación y transporte que la condición de referencia, lo que llevó a actitudes más positivas y una mayor intención de contacto intergrupal. Los hallazgos se discuten en el contexto de la investigación sobre persuasión narrativa y reducción del prejuicio.

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