Importancia de las aspiraciones sobre el bienestar percibido por los franquiciadores

  1. Gioconda Vargas-Morúa 1
  2. José Carlos Sánchez-García 2
  3. Brizeida Hernández Sánchez 2
  1. 1 Universidad Estatal a Distancia
    info

    Universidad Estatal a Distancia

    San Pedro, Costa Rica

    ROR https://ror.org/0529rbt18

  2. 2 Universidad de Salamanca
    info

    Universidad de Salamanca

    Salamanca, España

    ROR https://ror.org/02f40zc51

Book:
XXX Jornadas Luso-Espanholas de Gestão Científica: cooperação transfronteiriça. Desenvolvimento e coesão territorial. Livro de resumos
  1. PaulaOdete Fernandes

Publisher: Instituto Politécnico de Bragança

ISBN: 978-972-745-273-6

Year of publication: 2020

Pages: 196

Congress: Jornadas Hispanolusas de Gestión Científica (30. 2020. Bragança)

Type: Conference paper

DIALNET GOOGLE SCHOLAR lock_openOpen access editor

Abstract

This research studies the importance that certain types of entrepreneurs - franchisors, give to their extrinsic and intrinsic aspirations in relation to the well-being they perceive. Some strategies used by franchisors are analyzed to determine under what conditions it is more susceptible to perceive well-being, such as multi-unit franchising and increased sales. The objective is to determine those conditions that favor the growth of the franchisor and allow a sustainable development. We use the model of structural equations for the analysis of multivariate dice and check the intensity of the proposed effects on a sample of franchisors in Spain in 2018.

Data source: Dialnet