Importancia de las aspiraciones sobre el bienestar percibido por los franquiciadores
- Gioconda Vargas-Morúa 1
- José Carlos Sánchez-García 2
- Brizeida Hernández Sánchez 2
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1
Universidad Estatal a Distancia
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2
Universidad de Salamanca
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- PaulaOdete Fernandes
Publisher: Instituto Politécnico de Bragança
ISBN: 978-972-745-273-6
Year of publication: 2020
Pages: 196
Congress: Jornadas Hispanolusas de Gestión Científica (30. 2020. Bragança)
Type: Conference paper
Abstract
This research studies the importance that certain types of entrepreneurs - franchisors, give to their extrinsic and intrinsic aspirations in relation to the well-being they perceive. Some strategies used by franchisors are analyzed to determine under what conditions it is more susceptible to perceive well-being, such as multi-unit franchising and increased sales. The objective is to determine those conditions that favor the growth of the franchisor and allow a sustainable development. We use the model of structural equations for the analysis of multivariate dice and check the intensity of the proposed effects on a sample of franchisors in Spain in 2018.