El caso Google AdWords: Sobre la infracción de marcas en la comercialización de palabras clave y puesta a disposición de enlaces patrocinados y la responsabilidad de intermediarios de la sociedad de la información
ISSN: 1909-7786
Datum der Publikation: 2011
Nummer: 5
Art: Artikel
Andere Publikationen in: Revista de Derecho, Comunicaciones y Nuevas Tecnologías
Zusammenfassung
The purpose of this review is to examine in-depth the subtle adjustmen made by the EJC of its doctrine on the extension of the trademark rights to the use of signs in the form of sponsored Internet links, and the flexible interpretation of the complex system of exemption from liability of Internet intermediaries in European legislation, which is put forward to play a key role in resolving many conflicts related with the exploitation of industrial and intellectual property rights in the virtual marketplace.