Evaluation of stakeholder engagement of brazilian companies: a text mining approach

  1. Sílvia Maria Dias Pedro Rebouças 12
  2. Eugénia Maria Dores Maia Ferreira 2
  3. Maria Purificación Galindo Villardón 3
  4. Rômulo Alves Soares 1
  5. Mônica Cavalcanti Sá de Abreu 1
  1. 1 Universidade Federal do Ceará
    info

    Universidade Federal do Ceará

    Fortaleza, Brasil

    ROR https://ror.org/03srtnf24

  2. 2 Universidade do Algarve
    info

    Universidade do Algarve

    Faro, Portugal

    ROR https://ror.org/014g34x36

  3. 3 Universidad de Salamanca
    info

    Universidad de Salamanca

    Salamanca, España

    ROR https://ror.org/02f40zc51

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Actas:
II International Congress on Interdisciplinarity in Social and Human Sciences
  1. Saul Neves de Jesus (ed. lit.)
  2. Patrícia Pinto (ed. lit.)

Editorial: CIEO – Research Centre for Spatial and Organizational Dynamics. University of Algarve

ISBN: 978-989-8472-82-3

Año de publicación: 2017

Páginas: 25-34

Tipo: Aportación congreso

GOOGLE SCHOLAR lock_openAcceso abierto editor

Resumen

Sustainability reports have been gaining importance through the years because, differently from the financial reports, they cover aspects of a company other than their financial and economic performance. They bring information about environmental and social policies, its corporate governance practices, stakeholder engagement, among others. The quantity of information in these reports also makes them more complex and harder to evaluate. Given this situation, this study aims to develop a tool to evaluate the organization’s stakeholder engagement, disclosed in these reports, using a text mining approach. In order to achieve this goal, we use reports of Brazilian companies that were published under the G4 guidelines of the Global Reporting Initiative during 2016. The results showed that the most mentioned stakeholders were employees, clients, market and suppliers, and the major concern raised by them relates mainly to the environment. We also find that the firm-characteristics did not played any part in differentiating the companies with high and low stakeholder engagement

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