Reduction of prejudice toward unaccompanied foreign minors through audiovisual narratives. Effects of the similarity and of the narrative voice

  1. Iñigo Guerrero-Martín 1
  2. Juan-José Igartua 1
  1. 1 Universidad de Salamanca
    info

    Universidad de Salamanca

    Salamanca, España

    ROR https://ror.org/02f40zc51

Revista:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Año de publicación: 2021

Título del ejemplar: Imágenes y verdad/ Images and truth

Volumen: 30

Número: 2

Tipo: Artículo

DOI: 10.3145/EPI.2021.MAR.03 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: El profesional de la información

Resumen

This study focuses on the reduction of prejudice toward foreign unaccompanied minors (UAMs) by means of audiovisual testimonial messages. Specifically, it analyzes the role of two narrative elements that can influence, in an indirect way, the intention to share the message, the feelings toward UAMs, the intention to approach UAMs, and the intention to collaborate with an NGO that provides support to immigrants. With this goal in mind, an experimental study (N = 500) was conducted using a 2 × 2 factorial design, where the factors analyzed were similarity in terms of social identity (high vs. low) and narrative voice (first-person vs. third-person). No interaction effects of similarity and narrative voice on identification or transportation were observed. However, multiple serial mediation analyses were statistically significant. A significant indirect effect of similarity on dependent variables was observed through perceived similarity (primary mediator), identification and transportation (secondary mediators), and counterarguing and reactance (tertiary mediators). Similarly, the narrative voice also had a significant indirect effect on the dependent variables that was explained by the increase in identification and transportation, and by the reduction in counterarguing and reactance. This work improves the understanding of the mechanisms that explain the impact of narratives and demonstrates that certain narrative elements can increase the effectiveness of audiovisual testimonial messages designed for the prevention of racism and xenophobia.

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Información de financiación

This work has been made possible thanks to the financial support of Castilla y León Regional Government’s Ministry of Education and the European Social Fund through a Grant for hiring research personnel in training (EDU/574/2018); as well as the Ministry of Science and Innovation that,through the National Programme for Fostering Excellence in Scientific and Technical Research,finances the “Narrative tools to reduce prejudice, effects of similarity, imagined contact, empathy and narrative voice” (CSO2015-67611-P), the project from which this research is derived.

Financiadores

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