Digital technology and eWOM in the context of higher education: a study from Portugal and Spain

  1. Ferreira, B.M.
  2. Abrantes, J.L.
  3. Seabra, A.
  4. Rubio, I.M.
Zeitschrift:
Journal of Marketing for Higher Education

ISSN: 1540-7144 0884-1241

Datum der Publikation: 2022

Ausgabe: 32

Nummer: 2

Seiten: 159-178

Art: Artikel

DOI: 10.1080/08841241.2020.1834488 GOOGLE SCHOLAR