Diagnóstico del uso de plataformas de distribución de contenidos audiovisuales en niños y adolescentes españolesUna aproximación a los cambios en los modelos de recepción y hábitos de las audiencias en el entorno digital

Abstract

One in three homes connected to the Internet in Spain uses payment platforms to view audiovisual content online. Despite the fact that the maturity of the OTT services market in Europe is far from the US market, revenues are increasing exponentially in Spain among the youngest audience. Forms of consumption have changed, setting the guidelines for redefining the business models of operators and SVOD platforms when it comes to continuing to conquer markets. The aim of this research is to identify the practices of use of these platforms by children and young people in Spain, and to analyze the evolution and trends of reception, based on a descriptive study of 648 subjects between the ages of 3 and 18 years. To carry out the study, the Qualtrics methodological tool is used to develop two different questionnaires. After an analysis of the answers obtained, the progressive abandonment of audiovisual consumption via conventional media in the studied age groups is confirmed, as well as the multiplicity of devices through which the experience with content is established. In addition, interactivity has increased, especially in the older age group, and the potential for transmedia is evidenced by the mentioned consumption on these platforms by the youngest children.