Analysis of digital self-presentation practices and profiles of Spanish adolescents on Instagram and TikTok

  1. María José Hernández-Serrano 1
  2. Barbara Jones 2
  3. Paula Renés-Arellano 3
  4. Rosalynn A. Campos Ortuño 1
  1. 1 Universidad de Salamanca
    info

    Universidad de Salamanca

    Salamanca, España

    ROR https://ror.org/02f40zc51

  2. 2 The University of Manchester
  3. 3 Universidad de Cantabria
    info

    Universidad de Cantabria

    Santander, España

    ROR https://ror.org/046ffzj20

Erakutsi afiliazioak +
Aldizkaria:
NAER: Journal of New Approaches in Educational Research
  1. Muñoz Rodríguez, José Manuel (coord.)
  2. Pessoa, Teresa (coord.)

ISSN: 2254-7339

Argitalpen urtea: 2022

Zenbakien izenburua: Youth and Screens in the Age of Hyperconnectivity. Educational Practices, Challenges and Opportunities

Alea: 11

Zenbakia: 1

Orrialdeak: 49-63

Mota: Artikulua

DOI: 10.7821/NAER.2022.1.797 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Beste argitalpen batzuk: NAER: Journal of New Approaches in Educational Research

Laburpena

This study analyses self-presentation practices and profiles among Spanish teenagers on Instagram and TikTok. Both of these online spaces prioritise and promote visual publications, are structured to allow feedback on self-presentation, and offer the user filters both to control self-image and to target specific audiences. Three research questions guided the methodological process for the twofold analysis of self-presentation practices on social networks: an exploratory factor analysis to identify latent factors among these practices; and a descriptive analysis of the profiles identified by gender and age. Results indicate that adolescents’ self-presentation practices were related to three different factors: social validation; authenticity; and image control. One of the most outstanding results is that self-presentation practices could be less guided by social feedback, since the number of followers or likes was irrelevant for most adolescents, and that adolescents increasingly tend to be guided by innovative predispositions of truthfulness. In turn, conclusions suggest that teens need to be equipped with suitable self-representation practices for safe and sustainable identity narratives on social networks, since the global COVID-19 pandemic has exponentially increased both the usage and the time spent on social networking sites, enlarging the availability of spaces for adolescents to express themselves and build their identities through different self-representation practices

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