Ilumínalo de azul, pero no en mi nombre#SoyAutista comunicación digital y emociones del colectivo autista

  1. Moral Cabrero, Eva 1
  2. Gil, Ingrid 1
  3. Martín Matas, Patricia 1
  1. 1 Universidad Pontificia Comillas
    info

    Universidad Pontificia Comillas

    Madrid, España

    ROR https://ror.org/017mdc710

Revista:
Prisma Social: revista de investigación social

ISSN: 1989-3469

Any de publicació: 2022

Títol de l'exemplar: Comunicación, Discapacidad y Empleabilidad en la Sociedad Digital

Número: 36

Pàgines: 220-244

Tipus: Article

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Altres publicacions en: Prisma Social: revista de investigación social

Resum

The present study performs a textual analysis of the content generated on the social network Twitter by profiles of users with autism who, under the hashtag #SoyAutista, address the use of the color blue, proposed by the organization Autism Speaks, as a symbol of identity for those within the spectrum. The period analyzed collects a total of 1,958 tweets that under the aforementioned tag were published throughout 2018. The data were initially treated with the social network analysis program Netlytic for the identification of the most frequently used words in the organic campaign[1] that pointed out the term blue as one of the 30 most relevant. Subsequently, in order to study the emotions expressed, the content of the 79 entries containing the term blue (and others related to it, such as puzzle) was extracted for in-depth analysis, as it constituted one of the most clearly identified topics of interest in the media discourse produced by the group of profiles that, for the most part, rejected its use.     [1] According to the Twitter glossary, "organic" refers to interactions that are generated between users and content through spontaneous, non-promoted posts: https://business.twitter.com/es/help/overview/twitter-ads-glossary.html

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