Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract
Liburu bilduma:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Argitalpen urtea: 2018
Orrialdeak: 97-98
Mota: Liburuko kapitulua