El videoclip en España de 2009 a 2015análisis y estudio del vídeo musical a través de sus directores

Zusammenfassung

This dissertation focuses on music videos created by Spanish directors between 2009 and 2015. It argues that during this period the music video industry was subject to unusual circumstances in Spain. The economic crisis reduced the budgets for what was considered a minor genre, which in turn led to less supervision and fewer demands from the record companies. In the midst of this situation emerged a generationof directors who found the perfect ecosystem to develop a series of musical videos of formidable artistic value as a result of great visual quality and palpable creative freedom.The study centers around five directors whose work is representative of this unique period, and whose long and successful careers demonstrate their merit: LuisCerveró, Kike Maíllo, Nicolás Méndez, Chino Moya y Darío Peña. Throughout these years they worked with independent music bands in Spain as well as international bands. Cerveró and Méndez went on to found the Canada production company, which made a name for itself after the music video Bombay (2009) by El Guincho. In this analysis, we consider Bombay to be the trigger that starts the gears of the Spanish music video, awakening the interest of record companies to the format, and attracting many directors towards an aesthetic tendency that will be assimilated and repeated many times. Later, Moya and Maíllo would move to directing feature films, both in and out of Spain, and Canada would operate in several European, Asian and American countries...