YouTubers y dietas milagrosla difusión de contenidos de salud entre 2020 y 2021

  1. Castillo Abdul Hadi, Barbara 1
  2. Blanco-Herrero, David 2
  3. Muela-Molina, Clara 1
  1. 1 Universidad Rey Juan Carlos. España
  2. 2 Universidad de Salamanca. España
Revista:
Revista Latina de Comunicación Social

ISSN: 1138-5820

Año de publicación: 2022

Número: 80

Tipo: Artículo

DOI: 10.4185/RLCS-2022-1743 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Revista Latina de Comunicación Social

Resumen

Introducción: La presente investigación profundiza en la posible influencia de factores poco estudiados en la interacción que despiertan los vídeos de YouTube sobre dietas milagro, dado el potencial riesgo de salud pública que pueden suponer los consejos que ofrecen, especialmente para la población joven. Metodología: Se analizaron los 50 vídeos más vistos sobre dietas rápidas subidos entre enero de 2020 y junio de 2021 en español y en inglés. A través de un análisis de contenido cuantitativo se estudió la influencia de variables sobre la relación con la audiencia y la presencia en cámara, la expresión de emociones y la descripción y análisis de la dieta o producto sobre la interacción y consumo del video. Resultados: Los factores estudiados no tienen apenas efecto, como tampoco lo tuvo el idioma, en las cifras de visionados, comentarios, likes, dislikes y compartidos. Discusión: Lo anterior se interpreta como señal de un consumo acrítico e irreflexivo, lo que podría suponer riesgos si la audiencia sigue dietas o consume productos que puedan suponer un riesgo para la salud. Conclusiones: El trabajo aspiraba a abrir nuevas vías de análisis de contenidos de salud en YouTube poniendo el foco en características de los vídeos menos estudiadas en la literatura previa. A pesar de los escasos efectos observados, se plantea la necesidad de seguir abordando factores como las emociones transmitidas, el tipo de información utilizada o la actitud hacia los productos o dietas tratados.  

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