The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
- Aljarah, A.
- Sawaftah, D.
- Ibrahim, B.
- Lahuerta-Otero, E.
ISSN: 1460-1060
Argitalpen urtea: 2024
Alea: 27
Zenbakia: 4
Orrialdeak: 1160-1181
Mota: Artikulua