Narrative tools for smoking prevention in adults. Effects of narrative voice and audience-character similarity

  1. Juan-José Igartua 1
  2. Laura Rodríguez-Contreras 1
  3. María Marcos-Ramos 1
  4. Beatriz González de Garay 1
  5. Francisco Javier Frutos 1
  1. 1 Universidad de Salamanca
    info

    Universidad de Salamanca

    Salamanca, España

    ROR https://ror.org/02f40zc51

Proceedings:
International Association for Media and Communication Research

Year of publication: 2019

Type: Conference paper

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