A TV de Silvio Santos – estratégias mercadológicas na grade de programação do SBT: um enfoque quantitativo

  1. Galhardi, Cláudia Pereira
  2. Mohedano, Félix Ortega 1
  3. Igartua, Juan José 1
  1. 1 Universidad de Salamanca
    info

    Universidad de Salamanca

    Salamanca, España

    ROR https://ror.org/02f40zc51

Journal:
Revista FAMECOS

ISSN: 1980-3729,  1415-0549

Year of publication: 2017

Volume: 24

Issue: 1

Pages: 23379

Type: Article

DOI: 10.15448/1980-3729.2017.1.23379 GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Revista FAMECOS

Abstract

In Brazil, the TV stations, theoretically, maintain a commitment to the Federal Government in order to operate the electromagnetic spectrum as a public good, focusing on educational, artistic, cultural and informative principles. According to these findings, the present article aims to reveal the current scenario of supply of SBT station’s programs in Sao Paulo, in the state of Rio Grande do Sul and the Aratu TV, SBT’s affiliate station in Bahia. Therefore, a quantitative empirical research was carried out from the programming content analysis broadcasted during the year 2012. The results show a schedule marked by a corporate ideology, failure to comply with the current legal law, null production of educational and cultural contents, and massive supply of foreign imports