A TV de Silvio Santos – estratégias mercadológicas na grade de programação do SBT: um enfoque quantitativo
- Galhardi, Cláudia Pereira
- Mohedano, Félix Ortega 1
- Igartua, Juan José 1
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1
Universidad de Salamanca
info
ISSN: 1980-3729, 1415-0549
Year of publication: 2017
Volume: 24
Issue: 1
Pages: 23379
Type: Article
More publications in: Revista FAMECOS
Abstract
In Brazil, the TV stations, theoretically, maintain a commitment to the Federal Government in order to operate the electromagnetic spectrum as a public good, focusing on educational, artistic, cultural and informative principles. According to these findings, the present article aims to reveal the current scenario of supply of SBT station’s programs in Sao Paulo, in the state of Rio Grande do Sul and the Aratu TV, SBT’s affiliate station in Bahia. Therefore, a quantitative empirical research was carried out from the programming content analysis broadcasted during the year 2012. The results show a schedule marked by a corporate ideology, failure to comply with the current legal law, null production of educational and cultural contents, and massive supply of foreign imports