Bias (and Heuristics)

  1. Navarro, María G. 1
  1. 1 Universidad de Salamanca
    info

    Universidad de Salamanca

    Salamanca, España

    ROR https://ror.org/02f40zc51

Libro:
The Wiley-Blackwell Encyclopedia of Social Theory

Año de publicación: 2017

Páginas: 1-3

Tipo: Entrada de Diccionario

DOI: 10.1002/9781118430873.EST0574 GOOGLE SCHOLAR lock_openAcceso abierto editor

Resumen

A cognitive bias is a pattern of deviation in our judgment or our processing of what we perceive. Its raison d'être is the evolutionary need to produce immediate judgments in order to adopt a position quickly in response to stimuli, problems, or situations that catch our attention for some reason. They have a social dimension because they are present in the interactions and decision-making processes of ordinary life. They can be understood to be an adaptive response to human inability to process all of the available information that we receive and selectively filter through biased reasoning or through procedures and heuristic rules.

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