Responsabilidad social empresarial como determinante de la intención de compra del consumidorun análisis mediante modelamiento con ecuaciones estructurales

  1. Enciso Alfaro, Saudi Yulieth 1
  2. Ruiz Acosta, Liliana Elizabeth 1
  3. Camargo Mayorga, David Andrés 1
  1. 1 Universidad Militar Nueva Granada
    info

    Universidad Militar Nueva Granada

    Bogotá, Colombia

    ROR https://ror.org/05n0gsn30

Journal:
Tendencias

ISSN: 0124-8693,  2539-0554

Year of publication: 2020

Issue Title: Vol. XXI No. 2 Segundo Semestre Julio - Diciembre 2020

Volume: 21

Issue: 2

Pages: 1-18

Type: Article

DOI: 10.22267/RTEND.202102.138 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

More publications in: Tendencias

Abstract

Consumers are changing their preferences and purchasing priorities in attention to the implementation of Corporate Social Responsibility (CSR) practices seen from the social, environmental and economic dimensions, seeking to minimize the negative impact that organizations can generate in their environment. Hence, the objective of this article is to analyze the relationship between the three dimensions of CSR and its influence on the purchase intention of consumers. For this purpose, 107 self-administered online surveys were conducted, from which 20 observable variables, 3 endogenous latent variables and 1 exogenous one were obtained. The modeling was done with structural equations (SEM). The findings suggest that the CSR activities carried out by an organization and that are related to social, environmental and economic issues are positively associated with the intention to purchase, however, the relationship with the economic dimension was found not as strong as with the first two.

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