Make me happy, make it credible – the effect of CSR message framing on online brand engagement

  1. Cordero-Gutiérrez, R.
  2. Aljarah, A.
  3. López, M.
  4. Lahuerta-Otero, E.
Revue:
Management Decision

ISSN: 0025-1747

Année de publication: 2024

Volumen: 62

Número: 2

Pages: 532-548

Type: Article

DOI: 10.1108/MD-01-2023-0049 GOOGLE SCHOLAR
La source de données: Scopus