Las redes sociales de los programas radiofónicos en Españael caso de la Cadena SER

  1. Francisco Javier Herrero Gutiérrez 1
  2. Xin Wang 2
  3. Daniel Acle Vicente 1
  1. 1 Universidad de Salamanca
    info

    Universidad de Salamanca

    Salamanca, España

    ROR https://ror.org/02f40zc51

  2. 2 North China Institute of Science and Technology
    info

    North China Institute of Science and Technology

    Pekín, China

    ROR https://ror.org/0096c7651

Book:
Después de la pandemia: el camino de la investigación en comunicación
  1. Javier Herrero-Gutiérrez (coord.)
  2. Tatiana Hidalgo-Marí (coord.)

Publisher: Fragua

ISBN: 9788470748066

Year of publication: 2023

Pages: 143-163

Type: Book chapter

Abstract

At the ebd of the 20th century, the first virtual social networks began to emerge. In its beginning they did it with the intention of connecting people. Later on, their objetives changed: to promote products, create a brand, consolidate a community... The media took advantage of this great showcase. In this study, the current state of the promgrams of the SER chain in analyzed. The objetives are focused on verifying the presence of the programs of the SER network on social networks, establlishing a ranking of the main social networks, the most used, by this station, making a comparison between the listeners (EGM) and their social networks and observe the use that these programs make of social networks. Through a quantitative methodology, the situation is analyzed taking into consideration a sample of programs chosen for convenience and justifying the choice of the station that is the most listened to according to the EGM. The quantitative methodology has been carried out through tables prepared ad hoc and various indicators obtained through the use of fanpagekarma. The results obtained are significant and allow us to resolve the hypotheses raised. It is conluded that the use of social networks of this station is uneven, its followers do not correspond to the number of listeners of the EGM and, depending on the type of programs, there is a greater or lesser involvement of the audiences in these virtual communities.