Recency, Frequency, Monetary Value, Clustering, and Internal and External Indices for Customer Segmentation from Retail Data
- Wilbert, H.J.
- Hoppe, A.F.
- Sartori, A.
- Stefenon, S.F.
- Silva, L.A.
Aldizkaria:
Algorithms
ISSN: 1999-4893
Argitalpen urtea: 2023
Alea: 16
Zenbakia: 9
Mota: Artikulua
