The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination

  1. Aljarah, A.
  2. Ibrahim, B.
Journal:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Year of publication: 2020

Volume: 26

Issue: 7

Pages: 1038-1072

Type: Article

DOI: 10.1080/10496491.2020.1746464 GOOGLE SCHOLAR
Data source: Scopus