Dual Branding by National Brand Manufacturers: Drivers and Outcomes

  1. Ma, Y.
  2. Ailawadi, K.L.
  3. Martos-Partal, M.
  4. González-Benito, Ó.
Revue:
Journal of Marketing

ISSN: 1547-7185,  0022-2429

Année de publication: 2024

Volumen: 88

Número: 3

Pages: 69-87

Type: Article

DOI: 10.1177/00222429231196575 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus