La creatividad publicitaria y las corrientes artísticasaAnálisis de la relación entre la publicidad, el cartel publicitario y las vanguardias artísticas en parís durante la Belle Epoque: Toulouse-Lautrec
- Francisco García García (coord.)
- Rogerio García Fernández (coord.)
Publisher: Icono 14 Asociación Científica
ISBN: 9788493907761
Year of publication: 2011
Volume Title: TOMO II
Tome: 2
Volume: 2
Pages: 947-960
Congress: Congreso Internacional Ciudades Creativas (2. 2011. Madrid)
Type: Conference paper
Abstract
In this study we have analyzed the advertising creativity and artistic avant-garde produced in France andin Paris during the years of the Belle Epoque (1885-1914), relating these to help us understand their interrelation and influence on the political, economic,social and cultural development. Creativity in advertising is the essence of advertising work. Advertisingand art are two systems of representation that occupya different place within our values but throughout history - and particularly in the period we will discuss- these concepts coincide. We therefore attempted todemonstrate through our paper how avant-garde artists influenced the concept of creativity advertising using works of Toulouse-Lautrec, among others, withinthe sociocultural and economic context of the BelleEpoque in Paris.