![Foto de Sonia](/img/nophoto.png)
Sonia
San Martín Gutiérrez
Publicaciones en las que colabora con Sonia San Martín Gutiérrez (3)
2021
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The influence of website quality and star rating signals on booking intention: analyzing the moderating effect of variety seeking
Spanish journal of marketing-ESIC, Vol. 25, Núm. 1, pp. 3-28
2017
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To what extent does need for touch affect online perceived quality?
International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968
2015
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Brands as substitutes for the need for touch in online shopping
Journal of Retailing and Consumer Services, Vol. 27, pp. 121-125